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weltweit ein
Aufgrund global unterschiedlicher Managementkulturen fokussiert diese Arbeit dabei die geografische Region Deutschland und Österreich
Rheinisch-Westfälische Technische Hochschule Aachen (Institut für Psychologie)
Spezielle Integraltransformationen6
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Strategic Positioning in the Consulting Industry Förderungs- und Betriebs GmbH weltweit einThis book provides an in depth analysis of strategic positioning efforts of firms in the German consulting market. In his work, the author applies strategic group theory to the German management consulting industry, and provides an empirical test of the performance effects of alternative positioning strategies of management consulting firms. At the core is its empirical research, specifically the analysis of the service expositions, through which
