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Foreign market entry and culture 124 -basierten QualitätsmanagementsSeminar paper from the year 2008 in the subject Business economics Miscellaneous, grade: 1,3, University of Aarhus, course: Culture and International Business, language: English, abstract: Going abroad is nowadays much more easy due to the continuous globalization process with lower transportation costs and immediate information exchange. Especially during the last decades firms have increasingly committed themselves to global markets in order to
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